Cool New Things highlights a smorgasbord of new gear that has recently arrived at the store.

Nikon NIKKOR 18-35mm F3.5-4.5 ED is the hot new full-frame wide-angle zoom in the house. Shoot beautiful wide-angle architectural shots, landscapes, group portraits and more. Plus, it’s equipped with a Silent Wave Motor for ultra-fast, ultra-quiet autofocusing, making it an ideal choice for video applications.

The PocketWizard PlusX is the simplest PocketWizard radio ever and the perfect entry into the PocketWizard Wireless System. Attach one PlusX to your camera, another PlusX to a remote flash using an included cable, set both radios to the same channel and start taking pictures. The PlusX is compatible with all Standard Channel-capable PocketWizard transmitters and receivers, so it’s the perfect companion for your existing radios and new flashes. It includes 10 channels, a backlit channel dial, and it’s only $99.99. If you’ve been too intimidated by all the fancy gadgets required to take your flash off-camera, you have no excuses now.

The iVideoStick allows you to capture awesome footage on the move with your iPhone or other mobile video-capturing device. Weighing in at less than 1.5 lbs., the curved body keeps your hand out of the shot while also allowing you to adjust its angle. Take this guy with you on your spring break adventures and make some memories. Call 866-940-3686 to place your order!

See the iVideoStick in action:

The Tenba Roadie II HDSLR/Video Backpack is the perfect bag for indie filmmakers, wedding photo/videographers, and anyone else making a movie on the run. Carry two DSLRs, up to 8 lenses, a monopod, a shotgun mic, and your audio recorder, all in a ballistic nylon-protected case. Call 866-940-3686 to reserve yours today!

Olympus TG-2 iHS is Olympus’ new waterproof point-and-shoot. This camera is waterproof, shockproof, crushproof, and freezeproof, while still managing to have a 12-MP sensor, a 3″ OLED screen, and an incredible F2.0 zoom lens. At $379.99, this is the perfect durable camera for the adventurous spring breaker. Call 866-940-3686 to order!

We’ve also got some sweet new Nikon Coolpix cameras.

Nikon Coolpix S9500 sports a super-telephoto 22x zoom, an 18.1-megapixel low-light CMOS image sensor, built-in Wi-Fi and GPS all in a slim, stylish design, making it a perfect travel camera.

Nikon Coolpix P520 shares feature similar to the S9500, including an 18.1-MP CMOS sensor, built-in GPS, and wireless capability with the optional WU-1a Wireless Adapter. However, the P520 also has a 42x zoom NIKKOR glass lens with Vibration Reduction technology, P, S, A, and M exposure modes, a 3.2-inch Vari-angle LCD screen, a DSLR-inspired design, and Full HD 1080p video capture. Get more control out of your compact.

Nikon Coolpix S31 is waterproof, shockproof, and dustproof, so the whole family can enjoy this easy-to-use camera. A 10-megapixel CCD image sensor and 3x zoom NIKKOR glass lens produce beautiful photos and 720p HD videos in any environment, even underwater!

Last but not least, Canon also has some new additions to their Powershot lineup, with the ELPH-130, the A1400, and the A2600. These affordable, powerful cameras are all under $200 and make the perfect Mother’s Day gift (it’s never too soon!).