Why LaCie’s Rugged Thunderbolt USB 3.0 Rocks

Is there anything that chills a photographer’s bones more than the idea of losing photos?

We asked our sales staff about some of their most horrifying moments, and here’s what they said:

“I may have lost all the photos I had on my laptop. My iPad was not backed up. I don’t have them in the cloud. My laptop’s just not turning on. The only place I have photos is on Facebook, and the quality isn’t so great.” –Kelsey

“My memory card just stopped working one day. All the data was corrupted. I lost all the family photos I took from last Easter.” –Colleen

I almost lost my photos by accidentally stopping a transfer from Lightroom too early and deleting the photos. Luckily, I always follow the rule of backing up my photos in three places. I would have lost all the photos from my last vacation.” –Sonnie

“I had two things happen recently. One was at a concert. I was recording next to the speakers, and I think there was electronic interference that messed up my card, and I lost everything. The second was my fault. I didn’t follow my normal procedure of backing up before editing and after editing. This time, I didn’t back up after editing, and while I was messing around with my Lightroom catalogs I lost everything.” –Jake

Even MPEX was victim to a malfunctioning non-LaCie hard drive: At last year’s Midwest Photo Expo, we lost all the photos we had taken in our promotional photo booth because of laptop hard drive failing.

Why put yourself at risk? We recommend backing up your files with the LaCie Rugged Thunderbolt USB 3.0 external hard drive.


This is why the LaCie Rugged Thunderbolt rocks:

1. The LaCie Rugged Thunderbolt can connect to any standard computer with its Universal Connectivity.

2. Your data transfers incredibly fast. The SSD version delivers speed up to 380MB/s.

3. Your data is protected with physical security (there’s a reason it’s called “Rugged”) and software security. It’s tough enough to protect data against a 4-foot drop and uses military-grade AES 256-bit software encryption.

Sonnie recommends carrying a hard drive everywhere. The LaCie Rugged Thunderbolt USB 3.0 is a hard drive that can withstand travel, and more.

To get you started in protecting your photos, we’re giving away THREE (3) LaCie PetiteKey 16GB, which are not only nifty flash drives that fit on your key ring, but also give you access to LaCie’s Wuala Secure Cloud Storage, where your photos will be safe even if you lose your PetiteKey. All you have to do is fill out the below contact form and tell us what your horror story about losing photos is!

Midwest Photo

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