Why Tamron’s EISA 2013-14 Winners Rock

Every year, the European Imaging and Sound Association (EISA) hands out awards to the most deserving products in the categories of audio, home theater, in-car electronics, video, mobile devices, green technology, and, most important to us, photography.

For the 2013-14 EISA Awards, the Tamron SP 70-200mm F2.8 Di VC USD (for Canon or Nikon) won the European Zoom Lens category, and the Tamron SP 90mm F2.8 Di VC USD Macro 1:1 won the European Lens category.

Not only do both these lenses currently have a $100 Mail-in Rebate through October 31, but they also happen to be two of our favorite lenses at the moment.

The Tamron 70-200 F2.8 Di VC USD (also available for Canon) is perfect for nature, travel, sports, wedding, and portrait photographers and photojournalists alike. Its telephoto focal length is contained in a compact package protected by a moisture-resistant construction and equipped with an uncannily quiet Ultransonic Silent Drive (USD) and stabilizing Vibration Compensation (VC) feature that will allow you to get that perfect shot in any condition.

What I really like about the 70-200 for portraits is how drastically the look of your photo can change depending on your focal length and the distance you’re standing from your subject. The 70-200 has an amazing constant maximum aperture of F2.8, making it an ideal portrait lens, and the background bokeh is perfect no matter what distance you’re at. Check out T.J. at 70 mm:

tj at 70

and then at 200 mm:

tj at 200

T.J. is standing in the same spot in both images, but the depth of field is much narrower with a focal length of 200 mm, so while the background looks closer to T.J., it is also more blurred out.

The same thing can be seen in this photo of our sign. Check it out at 70 mm:

sign at 70

and then at 200 mm:

sign at 200

Of course, it also makes for some really classy close-ups:

tj close up

If you’re a macro or portrait photographer, the Tamron SP 90mm F2.8 Di VC USD Macro 1:1 is the lens you’ve been waiting for your entire life (I’m only slightly exaggerating here). Reproduce life-sized macro images in low-light situations with help from the len’s VC mechanism. It’s also equipped with moisture protection for those dewy mornings, and its full-time manual focus allows you to fine tune your focus even while in autofocus. Three different glass elements create images without chromatic aberration and with beautiful soft natural blur. Check out these macro shots straight out of camera:

macro shot 1

macro shot 2

The Tamron 90mm Macro can also nightlife as a fantastic portrait lens for the same reasons that make it a premier macro lens.

tj at 90 2

tj at 90 3

tj at 90 1

If you’ve been feeling limited by your lens selection lately, check out the Tamron SP 70-200mm F2.8 Di VC USD (for Canon or Nikon) and the Tamron SP 90mm F2.8 Di VC USD Macro 1:1 before October 31 and receive $100 back with a mail-in rebate.

Midwest Photo

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