The new Sigma 35mm F1.4

One of my most anticipated releases this holiday season is the Sigma 35mm F1.4 DG HSM.

(The above picture was not taken with the Sigma 35mm F1.4.)

This full frame lens (but usable with APS-C sensors as well) just blows my mind. It has a Hyper Sonic Motor, meaning it’s very quiet, and its autofocus speed is intensely quick. Plus, it is a very fast lens at F1.4.

But the two things that put this lens in a class of its own is its USB dock and Optimization Pro Software, which allow the photographer to adjust and fine tune focusing parameters, and its incredible sharpness. One of our sales associates, Jake, snapped some photos with the Canon mount that exemplify the lens’ clarity.

Pay specific attention to the clarity of detail on the candy even through green plastic. Unbelievable.

The detail in (another one of our awesome sales associates) Kelsey’s eyelashes in insane.

Basically, this lens is the future, and being several hundred dollars less than other lenses in its class, you cannot go wrong.

We currently have the Canon mount in stock, and are taking pre-orders on the Nikon and Sony mounts.

Midwest Photo

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