MPEX Newsletter: April

Here’s what’s going on with Midwest Photo Exchange in April:

Our April Photo Contest is now live! Sponsored by Sony, this month’s theme is Amazing Earth! We live on an amazing planet, filled with flora and fauna and fungus. Show us a photo that really captures the awe of nature, whether it’s a mountainous landscape, a bug in macro, or anything in between. We want you to capture the wildness of wildlife, the natural world. You could win a Sony Alpha NEX-3N! Enter now!

april-contest-featured-image

Saturday, April 6 & Sunday, April 7: Video Bootcamp for Photographers with Cinevate‘s resident photographer-turned-videographer, Victor Ha. Explore and learn the basic skills and elements needed in transitioning from the photography into HD Video. This two-day, hands-on seminar will investigate the concepts of story telling and what tools, skills and concepts are required in moving beyond the still and into the world of HD Video. If you’re a photographer looking to expand your repertoire for clients, or just someone who wants to learn more about shooting HDSLR video, register for this awesome two-day workshop while you still can!

Victor Ha
Victor Ha

Saturday, April 13: Beginner DSLR class with Dorn Byg of Byg Day Photography. Get in touch with all the amazing things your camera is capable of that you never knew were possible. Make lifelong friends with your DSLR. This class covers basic camera mechanics, the selection of a file type, shooting modes and flash. Photographers will learn about the fundamentals of exposure and will begin to understand shutter speeds, f-stops and ISO settings. White balance, image resolution and focus will also be discussed. Students can expect to leave this class with a deeper understanding of the capabilities of DSLR cameras and how to use utilize their camera to capture outstanding shots. Register for this class today!

Instructor Dorn Byg
Instructor Dorn Byg

Wednesday, April 17 – Friday, April 19: Photoshop World Conference & ExpoDon’t miss Midwest Photo Exchange at the Photoshop World Conference & Expo! We will be onsite with tons of gear in stock and super prices on all your equipment needs. Be sure to visit our booth for the latest in photo, video, lighting, imaging, accessories and more. Attend daily product demos in the Midwest Photo booth and enter for your chance to win giveaways. For more information on the trade show, visit Photoshop World’s official website.

photoshop-world-logo

Saturday, April 20: Adobe Lightroom 4 Hands-On Workshop with Tim Neumann of Soft Lite Studios. Adobe Lightroom 4 has become an irreplaceable tool in many photographers’ arsenals. Explore Lightroom 4‘s essential features in this 6-hour hands-on seminar with Soft Lite Studio’s Tim Neumann. You will come away from this class with a much better understanding and control of Lightroom 4. Learn about the following topics: importing and exporting images, tethered capture, catalogs, processing and organizing images, metadata, filters, adjustments and retouching, split toning, adding effects, camera calibration, and much more. Students must bring a laptop with Lightroom 4 pre-installed and ready to go. No laptop? No worries! MPEX can provide attendees with a one-day rental laptop for an additional $125 fee. To reserve a laptop, please call our rentals department at 614-261-1264 and tell them that you need to rent a laptop for the upcoming Lightroom Class. Laptop reservations must be placed by April 11. There are no refunds.

Instructor Tim Neumann
Instructor Tim Neumann

Saturday, April 27 & Sunday, April 28: Off-Camera Flash Level 1 and Level 2 with LumoPro‘s Kevin DeskinsWant to take that flash off your camera so you can start taking some real photos? Kevin Deskins, Product Manager at LumoPro and all-around lighting nerd/genius, will help you get a running head-start to become the next StrobistRegister today!

Instructor Kevin Deskins
Instructor Kevin Deskins

Sunday, April 28: Macro Photography: Up Close and Personal at the Franklin Park Conservatory with Tim Neumann. The beauty of macro photography is how it gives us a closer view at some of nature’s tiniest things. Macro photography is the art of exploring, say, a bug’s face or the inside of a flower as if it were a magnificent landscape. Seeing as how Columbus is home to the Franklin Park Conservatory and Botanical Gardens, one of the most beautiful homes of exotic plant life in the country, we thought it would make little sense not to offer a macro photography class there. This class is divided into three parts. The first part will educate attendees about macro photography. What is macro photography? What gear do you need to actually make macro photos? Plus, we’ll instruct attendees about getting focus, depth of field, composition, and more. The second part takes attendees outside where they will apply the principles and shooting strategies they just learned to photographing the beautiful plants and garden life that Franklin Park Conservatory has to offer. The instructor will be on hand to help attendees scout for subjects, position themselves and their cameras, evaluate their compositions, and nail their exposures. Part three is post-shoot. We’ll review the techniques attendees applied to their shoot and take a look at some images that were taken that day. Finally, we’ll wrap up with a Q&A session. Register for this informative, interactive macro photography workshop and get up close and personal with your photography. You should bring your camera, macro lens, tripods, and any other gear you might want to have on hand for a macro shooting session.

Franklin Park Conservatory and Botanical Gardens
Franklin Park Conservatory and Botanical Gardens

Wednesday, May 1 – Wednesday, May 22: The Better Photographer Workshop Series with Tim NeumannThe Better Photographer Workshop Series is like our Beginner DSLR Class on steroids. This four-session weekly series will encourage attendees to explore ways in which they can control their exposure and their camera in order to get the image results they envision. Assuming no knowledge at the beginning of the series, the student will leave the class with a better understanding of how to evaluate a scene and produce an image that meets their expectations. As an assignment-centric course, each student will be asked to shoot weekly images that meet pre-determined criteria. The subsequent session will give students an opportunity to have these assignments reviewed by the instructor and other class attendees, giving you immediate constructive feedback on your photo output. The Better Photographer Workshop Series is a fun, intensive fast-track to being able to use your camera to produce images that you can take pride in. For more info, including a more detailed curriculum, and registration, click here.

Photo by Tim Neumann
Photo by Tim Neumann

Saturday, May 4: Short North Photo Walk with Aaron Sheldon. This is a two- to three-hour photo walk through the streets and alleys of the Short North neighborhood in Columbus, Ohio. A vibrant neighborhood filled with galleries, restaurants and unique shops, the Short North appeals to many different types of photographers. This photo walk is a great opportunity for street and architecture photographers, and any other type of photographer, to build their portfolios with scenic images of the Short North. Attendees should bring their cameras, lenses, and portable tripods or monopods. The walk begins at the pond in Goodale Park, on the corners of Buttles Ave. and Park St. From there, we will explore the breathtaking architecture and street art that can be found in Short North’s streets and alleyways. Metered street parking is available throughout the Short North, specifically on W. Goodale St. between Park St. and Neil Ave. We recommend arriving at least 20 minutes prior to the start time to ensure that you find parking and allow yourself enough time to walk to the starting point. Register early to get a 10% discount on an MPEX rental. We encourage you to book your rental gear as soon as possible. Click here for a full roster of our rental gear. There is no fee to register. However, you must be registered by April 30 to attend. For more information, including the complete photo walk route, click here. Register today!

Photo Walk Leader Aaron Sheldon
Photo Walk Leader Aaron Sheldon

What about April rebates? Check out our full list of rebates here. Here are some of the highlights:

Purchase an Olympus OM-D E-M5 body, 14-42 kit, or 12-50 kit with a rebate-eligible accessory and get that accessory free after mail-in rebate. Elligible accessories include the FL-300R Wireless Flash and the MMF-3 Four Thirds Lens Adapter. This would be a great camera to take on a photowalk.

Olympus OM-D E-M5
Olympus OM-D E-M5

We love the Nikon D7100 as Nikon’s new DX-format flagship. But don’t count out the D7000 just yet. Save $100 on the D7000 after instant rebate. Plus, save additionally on a plethora of lenses when you purchase them with the D7000.

Nikon D7000
Nikon D7000

Want to color manage for less? Save $20 on Datacolor Spyder4Express, a simple and affordable solution for color calibrating lets you use the same sensor to calibrate your computer, iPad and iPhone. (This offer ends April 13, fyi.)

Datacolor Spyder4Express
Datacolor Spyder4Express

Keep up to date with the goings-on at Midwest Photo Exchange by following us on Facebook, Twitter, and Pinterest, and by signing up for our email list!

Midwest Photo

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